One of the key buzzwords in the U.S. beauty and wellness industry for 2025 is “Longevity.”
The term comes from the Latin words longus (long) and aevum (age or lifetime), and is usually translated as “long life.” However, in the United States, longevity has come to mean not simply living longer, but living longer in a healthy and beautiful way.
The Global Spread of the Longevity Concept
Did you know that, in addition to chronological age, there is also biological age, which is calculated based on the condition of each individual cell in your body?
Difference Between Chronological and Biological Age
- Chronological age: The number of years since birth
- Biological age: An age based on the condition of body tissues and cells
With ongoing research into the mechanisms of aging, it is becoming a global standard view that aging can be treated by controlling the speed of biological aging.
This represents a major breakthrough that challenges the foundations of traditional anti-aging medicine. If biological age can be reversed or slowed, not only can youthful appearance be preserved, but the risk of functional decline and age-related diseases can also be reduced.
Global socio-economic media platform NewsPicks has been publishing an increasing number of articles on longevity, and major cosmetic brands such as Estée Lauder and L’Oréal have launched their own longevity-related initiatives.
While the term may still be unfamiliar in Japan, it is expected to become widely recognized in the near future.
So what exactly are the approaches used in longevity medicine? Let’s take a closer look.
What Does “Aging Treatment” Mean in Longevity Medicine?
According to Phil Newman, Founder and CEO of Longevity.Technology, aging treatments in longevity medicine can be classified into the following ten stages:
The 10 Stages of Longevity
- Lifestyle management
Managing diet, sleep, exercise, alcohol consumption, smoking, and stress to prevent or slow aging-related diseases. - Consumer diagnostics
Using lifestyle questionnaires and wearable data to guide clinical and lifestyle interventions aimed at extending health span. - Longevity supplements
Taking supplements to enhance metabolism and restore cellular function lost through aging. - Longevity clinic services
Medical diagnostics using aging biomarkers and clinical guidance on lifestyle, diet, and treatments to slow aging. - Management of aging-related diseases
Clinical intervention for aging-related symptoms (current standard medical care). - Preventive treatment of aging diseases
Clinical interventions that control aging mechanisms to prevent disease onset. - Targeted reversal of aging-related damage
Therapeutic interventions targeting specific organs or tissues. - Systemic reversal of aging
Therapies aimed at reversing aging-related damage throughout the entire body. - Preservation or maintenance of organs and biology
Extending lifespan beyond natural limits by repairing or replacing damaged organs and tissues. - Preservation of body and consciousness
Storing the body or mind to be revived when future aging or disease treatments become available.
Some of these stages already exist in clinical practice, while others remain theoretical. Some are standard overseas but still developing in Japan.
At BIANCA CLINIC, we actively incorporate global anti-aging medicine and provide advanced treatments from the perspectives of aesthetic internal medicine and regenerative medicine.
Beauty × Longevity: Medical Approaches for Healthy Aging
At BIANCA CLINIC, the following longevity-focused treatments are available:
Natural Hormone Replacement Therapy
Based on blood test results, hormone levels are optimized to improve aging-related symptoms, menopausal conditions, and overall quality of life (QOL). Treatments are customized for each patient and can be combined with cosmetic or nutritional therapies.
NMN Infusion Therapy
A next-generation anti-aging treatment backed by research from Harvard University and Keio University. By activating genes closely linked to aging, NMN supports rejuvenation from within and enhances vitality and overall well-being.
Peptide Therapy
Peptides, which decline with age, are supplemented to support communication between cells and tissues. This therapy is highly customizable, has minimal side effects, and is suitable for preventive care across all ages and genders.
Orthomolecular Nutrition Therapy
Using blood and urine tests, nutritional status is analyzed in detail. Doctors provide tailored dietary and supplement guidance, while also addressing lifestyle factors such as exercise and sleep to achieve optimal nutritional balance.
For Longevity-Focused Aging Care, Visit BIANCA CLINIC
The desire to live long while staying youthful and healthy lies at the heart of longevity.
At BIANCA CLINIC, we incorporate advanced global longevity medicine and offer world-standard aging care in Japan.
As a first step, we recommend the Epigenetic Clock Test, which measures biological age in detail using a simple blood test. This allows you to objectively assess your current aging status.
If you are interested in the longevity lifestyle or want to start proactive aging care for your future, we welcome you to consult with us.