The importance of SNS in aesthetic medicine
Currently, SNS has become indispensable for marketing and branding of aesthetic medicine. SNS is an indispensable tool not only for publishing case photos but also for increasing the clinic’s brand equity.
However, the number of beauty clinics continues to increase year by year, and there is already an oversupply in urban areas, and marketing using SNS has reached a saturation point. This time, we will give feedback on the importance of SNS and introduce how to use them effectively.
Nasal tip formation using Teostrut ~ Make the tip of the nose sharper ~
In Asian patients with a low nasal tip, we believe that septal distraction surgery is more suitable than columellar strut to generate tip projection. Conventional nasal septum extension surgery has had problems such as the stiffness of the tip and the lack of cartilage required for transplantation. In recent years, we have been favoring the teostrut proposed by Teoman Dogan, as it requires less septal cartilage and provides greater tip mobility. Teostrut is fixed with a single graft centered at the anterior septal angle and is thinner than the graft used for conventional nasal septum lengthening, making it possible to perform nasal septum lengthening using only nasal septal cartilage, even in Asian patients with small cartilage. The Teostrut is a strut that attaches the dome of the Lower Lateral Carti-lage (LLC), and does not require fixation to the medial leg of the LLC, so the tip has good mobility. Teostrut was originally targeted at Caucasians who prefer the caudal rotation of the nasal tip.
By modifying the fixed position of the strut or using swinging door septoplasty, it is possible to advance and rotate the tip unless the nose is extremely short. Asians are said to have relatively weak cartilage.
However, by releasing the tension in the ligament during dissection of the LLC, releasing the curve of the cartilage with a cephalic trim, etc., and applying tension to the LC using the suture technique, the projection can be maintained against the stress caused by the skin envelope, and the tip of the nose can be raised sufficiently. Rhinoplasty using a teostrut is the first choice, except in cases of extremely short noses or revision cases in which nasal septal cartilage has already been used.
